INVESTMENT PROCESS
Phenomenelle strives to respond promptly and efficiently
to investment opportunities. Our process typically
begins when we receive a business plan referred through
our network of entrepreneurs, other investors, and partners.
Because of our well-defined, preferred investment criteria,
it's usually clear to us whether or not an investment is
right for our fund. Based on our review of the plan, one
of the General Partners may schedule an initial meeting
with company executives. If we believe there is a fit between
the opportunity and our fund, we present the opportunity
to our Investment Committee, seeking to build consensus
early in the process.
When the Investment Committee decides
to proceed with evaluating an opportunity, we assign
a two- to three-person team to conduct due diligence on
the company and its products. We meet with each member
of the senior management team, on-site whenever possible.
We rely heavily on conversations with customers and
strategic partners to assess the strengths and weaknesses
of the new product/service. Research analysts and industry
executives are another important
source of market intelligence for us.
Upon satisfactory
completion of our due diligence, we invite the CEO or
qualifying owner or executive (woman or ethnic minority)
to make a management presentation to our Investment Committee.
If the majority of the Investment Committee approves of
the investment, it is sent for a vote by the Limited Partners.
Upon 75% approval by the Limited Partners, the General
Partners negotiate the final terms. The
fund’s General Partners make the final investment
decision by majority vote.
Our process is designed
to be very thorough while facilitating quick decision-making
and responsiveness to our network of entrepreneurs,
partners, angel investors and venture capital firms.
Phenomenelle uses a variety of online tools to facilitate
communication and decision-making. We invite our
Limited Partners, Board Members and Advisors to become
as involved as they would like to be in our investment
process.
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